Privacy Policy

The Website is operated by King Island Pure Pty Ltd ABN 71 163 919 417 (“King Island Pure”).

At King Island Pure, we take our customers’ privacy and security seriously. We are committed to protecting your privacy and security and to complying with the Australian Privacy Principles in the Australian Privacy Act.

The purpose of this Privacy Policy (“Privacy Policy”) is to outline the personal information collected by us and the use of such information. The Privacy Policy applies to the King Island Pure website, social media and other services (collectively the “Site”). In this Privacy Policy, "Personal Information"; means information or opinion about an identified individual, or an individual who is reasonably identifiable in accordance with section 6 of the Privacy Act 1988 (Cth).

This Privacy Policy is in accordance with the Australian Privacy Principles (“APPs”) and it governs the way your personal information is handled after that information is collected through the website (“Website”).

Any reference to “we”, “our” or “us” in this document means a reference to Simple Chic. Any reference to “you’ or “your” means a reference to the user of the Website and/or a person whose personal information is collected through the Website. This privacy policy is published on the Website and as a condition of your use of our Website you agree to this Privacy Policy.


Depending on the particular circumstances, we may collect and hold a range of different information about you. The personal information we collect and hold is what is reasonable and otherwise used for our business functions and activities and other functions in connection with the Website. When we collect and hold personal information, it is of the following kinds:

  • Your personal details about your address, name, contact details;
  • What, how and when you buy or are buying from us;
  • Any other information requested or otherwise provided to us; and
  • Other purposes to the fullest extent permissible by law.

1.1  Individually Identifiable Information

The types of individually identifiable information we collect will depend on the purposes(s) for which we are collecting it. For example, we may ask for:

  • Your name;
  • Contact details;
  • Identification information;
  • Body measurements for custom-tailoring garments for you;
  • History records of your communication and interaction with us;
  • Details or history of preference, interests and behaviour in relation to transactions, products, services and activities on our Site;

As well as other similar Personal Information that is needed to register or subscribe you to our services or offers. If we ever ask for significantly different information, we will inform you. If you do not provide certain requested Personal Information to us; we may not be able to provide you with access to and use of the Site; provide you with access to our other products and services; or to fulfil one or more of our functions and activities applicable to you.

1.2.  Non-Identifiable Information

Non-identifiable information is data that has never been labelled with individual identifiers or from which identifiers have been permanently removed, and by means of which no specific individual can be identified. When you visit the Site, our Company servers may automatically record non-identifiable information that your browser sends. This data may include:

  • Your computer & IP address;
  • Browser type;
  • Webpage you were visiting before you came to our Site
  • The pages within you visit
  • The time spent on those pages, items, and information searched on our Site, access times, dates and other statistics. 

Non-identifiable information is collected for analysis and evaluation in order to help us improve our Site and the services and products we provide. This data will not be used in association with any other Personal Information browsed on our Site;


How we collect personal information about you will depend on our relationship or interactions with
you. We may collect your information in a number of ways, including

(a)  Directly from you, including but not limited when you:

  • Save an item;
  • Register on our Site;
  • Log into the Site once registered;
  • Make a purchase from us;
  • Contact our Customer Care, either about an order or for any other reason;
  • Click on Simple Chic banners, hyperlinks or plugins;
  • Interact with us on our social media; or
  • Have a conversation with our team members

(b)  From third parties such as our related entities, business or commercial partners, and

(c)  From publicly available sources of information.

We may also collect information from you online. Most of the personal information we collect and hold about you is from your direct dealings with us. We may sometimes collect your personal information other than from you directly. For example from other suppliers who, in common with us, have a relationship with you. The website may contain external links; these are links to third-party websites. By clicking on such an external link, the website user will be taken to another website, owned by the third party.


Personal information includes the information specific to you and you can think of it as personal
information is the kind of information that identifies you and relates to you such as your details and
other information. We may use your personal information for the following purposes:

- Offering you the products and services;
- Recording for internal business and other purposes;
- Contacting you including for marketing purposes;
- Helping to better understand and satisfy our customer’s needs;
- Giving information to 3rd parties for example to fulfil your service and product other needs if
required or as might be disclosed to you from time to time; and
- Using for other purposes not prohibited by law and including where you have given consent to
do so.

When we collect personal information about you, we do so by making a record of it. We do this when you visit our Website and/or when:

- Registering with us, for example when you are creating an account;
- Communicating with us online and when you send or submit those communications;

A range of digital and online services are used by us including websites email, online advertisements and social media profiles for the purposes when we provide information and services. We may operate these services and to provide a consistent experience, personalised experience for times when your use of each of those services and also when providing targeted marketing. We protect your Personal Information by:

- Restricting access to Personal Information;
- Maintaining technology products to prevent unauthorised computer access;
- Securely destroying your Personal Information when it is no longer needed for our record
retention purposes.

To further secure your credit card, we also don’t keep details of your credit card information, including the security code (or CCV number) that you need to input in order to complete an order using your credit card. However, no data transmission over the internet can be guaranteed as completely secure. Once any information is in our possession, we will take reasonable steps to protect that information from misuse, loss, unauthorised access, and modification or disclosure. While we strive to protect such information, we cannot guarantee 100% the security of any information (personal or other) you transmit to us. Therefore, we will not be liable for any breach of security or unintended loss or disclosure of information due to the Site being linked to the Internet.

3.1. Disclosure Of Personal Information

The personal information that we collect, hold and use is done by us mainly to sell and promote goods and services to you and to improve on the range of our offerings. There are other reasons and/or additional reasons as well, for example:

- Promoting goods and services to you in certain ways to be of most interest to you and some
of these goods and services might be from our suppliers and other trusted partners;

- Investigating your complaints and enquiries which you might make from time to time;

- Disclosing personal information when we collect the personal information from you and in
connection with purposes relating to the sale and promotion of our goods and services to you.

- We are required by law in some situations; and

- Your personal information might be disclosed when there is other lawful purposes requiring
disclosure. We consider you have consented to this policy when you provide your personal information to us.

3.2. Shopify

The Simple Chic online store, Site, is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application.
They store your data on a secure server behind a firewall.

Payments - If you choose a direct payment gateway to complete your purchase, then Shopify stores
your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your
purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI

Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express
and Discover.  PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service
( or Privacy Statement (

3.3.  Security

Whilst we maintain all appropriate security mechanisms there is always a risk with respect to information use and/or abuse on the Internet. Likewise, no information communicated via the
Website can be absolutely secure and you need to exercise caution with respect to your personal
information disclosed over the internet and/or the Website.

Please note we cannot be held liable for the protection and the privacy of information when visiting
third-party websites. Therefore, website users should exercise caution when visiting third-party
websites and verify if that website is governed by a legal privacy statement that protects their
personal information.

3.4.  External Site Links

When you click on links on our store, they may direct you away from our site. We are not responsible
for the privacy practices of other sites and encourage you to read their privacy statements.


We may use your information for a range of different purposes, including:
(a)  To provide products and services to you;
(b)  To communicate with you, including about products and services, competition results, special
offers, and events which might interest you;
(c)  To answer your questions and provide you with information or advice;
(d)   To create orders, transaction records, agreements for the sale of products or services, accounts,
tax invoices or receipts;
(e)  To gain an understanding of your information to improve or develop our products and services;
(f)   To provide you with better customer services;
(g)  To perform research and analysis;
(h)   To carry out administration, marketing, planning, fraud and loss prevention activities,
procurement, product and service development, quality control and research to improve the way
Simple Chic and our related bodies corporate and service providers provide products and
services to you; and;
(i)   To comply with laws or regulations or to comply with any directions given by regulators or

We may also use your information so that we, our related entities, other business or commercial
partners can promote and market products, services and special offers that will be of interest to you
(which may include products, services and offers provided by a third party).

We collect aggregated information about you which informs us about our users. The browser
information we collect is used in an aggregated, anonymous manner in our internal analysis of traffic
patterns within our Site. This information is used by us to administer and improve our education and
training products and services.


We engage a range of third parties to provide services and perform business support functions for us. Some of those third parties need access to Personal Information in order to provide the services or perform the functions we require. Therefore, we may disclose your information to these third parties to:
(a)   Assist us in providing products and services you have requested, such as delivery service
providers and fulfilment managers;
(b)   Conduct market research and marketing strategy analysis; and
(c)   Manage or develop our business and corporate strategies and functions.

Where we share your Personal Information with third party service providers, they will be contractually bound to use the information only for the purposes of providing the services or performing the functions required by us and to store the information securely, for example, storing in non-human readable form to ensure the security of your information.

We may disclose personal information to overseas recipients, who are located in places such as,
Singapore, Australia, the United States of America and other countries or jurisdictions throughout the world depending on the nature of the services those recipients provide to us (for example storing data via a cloud service, or where our customer relationship management system is hosted on servers located overseas, or where delivery address information for online orders or payment is managed via a third party located overseas).  


We use “cookies” when you visit our Site. A cookie is a piece of information that allows the server to
identify and interact more effectively with your device. The cookie assists us in maintaining the continuity of your browsing session (e.g. to maintain a shopping cart) and remembering your details
and preferences when you return. Other technologies may be used with which may operate in
conjunction with cookies. For example on the Website we may have Flash local stored objects and
JavaScript. Further, there are instances where these cookies and other technologies are developed
for internet purposes.

You can configure your web browser to reject and delete cookies and block JavaScript so you might like to consider this as an option. Another thing to understand is that you can control your preferences regarding Flash local stored objects and online.

Some of the reasons we use cookies on our Site includes:
(a)   Site functionality cookies – these cookies allow you to navigate the Site and use our features,
such as “Add to Bag” and “Add to Wishlist”.
(b)   Site analytics cookies – these cookies allow us to measure and analyse how our customers use
the Site, to improve both its functionality and your shopping experience.
(c)   Customer preference cookies – when you are browsing or shopping on the Simple Chic Site,
these cookies will remember your preferences (like your language or location), so we can make
your shopping experience as seamless as possible, and more personal to you.
(d)   Targeting or advertising cookies – these cookies are used to deliver marketing and advertising
materials that are relevant to you. They also limit the number of times that you see an Ad and
help us measure the effectiveness of our marketing campaigns.

We may use Cookies to identify which pages are being used, to improve our website and for other
lawful purposes from time to time. We may use web beacons on the Website. Personal information we hold is generally stored in computer systems. The systems we use do
record a variety of information in relation to interactions with our online services. These may be
operated by us or by our service providers. In all cases, we have rigorous information security
requirements aimed at eliminating risks of unauthorised access to, and loss, misuse or wrongful alteration of, personal information.

By using our Website, you agree to us placing these sorts of cookies on your device and accessing
them when you visit the Site in the future. You can modify the settings on your device to prevent
cookie use. Please note by disabling cookies, your user experience may be affected and you might
not be able to take advantage of certain functions of our Website .

Notwithstanding any other provision, we may also engage a third party service provider who may
combine your information with information from others; and may place or recognise a unique cookie
on your browser for the purpose of identifying users and delivering to them interest-based content and advertisements. To opt-out of third party cookies, please contact us at the details set out in this
document below.

6.1. Cookies and Third Party Websites

Our Website may include links and information to other websites that may or may not be owned by
us. Personal information disclosed to third party websites that we do not have control of is not our
responsibility. Those third party websites are not subject to this policy. It is on that basis you need to
exercise care and caution on third party websites and you need to be sensible when giving your
personal information and wherever possible read all privacy policies including on third party websites before giving any personal information.


7.1.   Age of Consent

By using this Website, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this Website.

7.2.   How do we get your consent?

When you provide us with personal information to complete a transaction, verify your credit card,
place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for
the continued collection, use or disclosure of your information, at anytime, by contacting us at the
details set out in this document below.


Under the Privacy Act, individuals have a right to complete access to their records. You may ask us in writing to provide you with details of the Personal Information we hold about you. We will endeavour to process your request as soon as practicable.

You can update your Personal Information anytime by accessing your account on the Site. If you wish for your Personal Information to be removed from our database, please contact us at the details set out in this document below.

At all times you can remember to have a choice about choosing not to provide your personal information to us. We agree to give you access to your personal information we hold (except in limited circumstances recognised by law) upon your written request, if you would like to make any such request please Contact Us via the Website and/or via the contact details set out in this document.

Please contact us if you need to correct your personal information and you may also be able to
correct your personal information through the Website. If you would like to restrict the collection of your personal information please contact us so as to make this request. You may or may not choose to provide reasons for any such request.

If you subscribe or otherwise have been added to a marketing or email list database, you may
unsubscribe by means we make available or otherwise you can contact us to do so via the details set out in this document. Your personal information is not likely to be given or disclosed to anybody that is outside of Australia, unless otherwise informed in writing. You can contact us if you have any queries about such disclosure.


If you wish to exercise any of your rights under this Privacy Policy, have any questions, comments or
complaints regarding our practices, or if you are of the view that we have not adhered to this Privacy
Policy, you can contact us at at the details set out in this document below.
You can find more information about privacy and the protection of your Personal Information on the
website of the OAIC at
9.1. How We Deal With Complaints
If you have any concerns or if you choose to complain about any breach you may contact us. In
contacting us in regard to any complaint, please put your complaint in writing and to provide details
about it. We may discuss your complaint with our personnel and our service providers and others as
After we receive a complaint we will respond within five (5) days and let you know the person that is
handling your complaint. We will then aim to resolve your complaint within ten (10) days. We will let
you know how long it will take throughout the process.
If it’s required we will liaise with third parties about your complaint and make a decision which will be
notified to you. Complaints can also be brought directly by you to the Office of the Australian Privacy
Commissioner and you can see their information on their website or by telephone
1300 363 992.


Please note that this Privacy Policy forms part of the Terms of Service for use of the Simple Chic Site
and forms part of the Agreement between you and us. We may, from time-to-time, amend this Privacy
Policy, in whole or part, in our sole discretion.
Any changes to this Privacy Policy will be effective immediately upon the posting of the revised
Privacy Policy on the Site. Depending on the nature of the change, we may announce the change on
the Site or by email if we have your email address. However, in any event, by continuing to use the
Site following any changes, you will be deemed to have agreed to such changes. If you do not agree
with the terms of this Privacy Policy, as it may be amended from time-to-time, in whole or party, you
must terminate your use of the Site.
10.1 Updates

We reserve our rights to update and amend this privacy policy and this privacy policy is current at the date stated in the document below.


Contact us in respect of this Privacy Policy or about any questions you might have about your personal information, us or our use of it. Our contact details are as follows:

King Island Pure Pty Ltd
Unit 32, 14 Loyalty Road, North Rocks NSW 2151, Australia.

Telephone: 0409 287 070

You may contact us if you would like to access the personal information we hold about you or if you
would like any of that information corrected from time to time.


This Privacy Policy is governed by the laws as they apply in New South Wales, Australia. In the event
of a dispute You agree to submit to the exclusive jurisdiction of the courts as it applies in that jurisdiction.


More information about privacy law and privacy principles is available from the Privacy Commissioner. The Privacy Commissioner may be contacted at (email- Australia.

This Privacy Policy was last updated on 23 October 2023.

END of the Privacy Policy for King Island Pure.